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Vancity Vendor:
Bootah Jardin Florists

April 25th, 2014 by Jeannine

 
Vancity Vendor: Bootah Jardin Florists

Robin Loizil - Bootah Jardin Robin Loizil knows a thing or two about plants, having graduated from UBC with a degree in Plant Biology and then worked in the horticultural industry for seven years. So how did she transition to weddings? It was as basic as filling a need in the industry. A lot of people she knew, including herself, did their own wedding flowers and she thought that it would be great if there was a floral business specifically targeted towards DIY-inclined customers. She went on a mission to turn this idea into reality, so she got a diploma in floral design and opened Bootah Jardin with the help and support of her family almost 2 years ago.

Bootah Jardin is a Surrey-based full-service floral business owned by Robin, her husband Patrick, and her brother Harman. In addition to hiring them to design, deliver, and set up event flowers, they also have a “Do-It-Yourself” Division where they sell bulk Bootah Jardin flowers, flower-arranging supplies, and give advice to couples looking to take this approach. Customers buy their flowers, arrange, transport and set them up themselves. Robin says that with the DIY approach, couples can expect to save approximately half compared to hiring a florist. They recognize that DIY is a great way to cut costs so they put a lot of effort into educating and supporting their clients. They offer tutorials on their blog and encourage their couples to call if they have questions. They also work closely with Soirée Lounge and offer free DIY demonstrations in Yaletown from time to time (as seen below). If you don’t want to DIY all the flowers in your wedding, you can do the ones you’re comfortable with and rely on the Bootah Jardin staff to complete the rest. To find out more about Bootah Jardin, visit their website and be a fan on Facebook.

Bootah Jardin - photo by Jelger + Tanja Photography

A Few Words With Robin…

What flowers would you suggest for brides with lower budgets and why?
“Sticking to what’s in season is a good general tip for staying on budget.  Being flexible is another big one— inspiration pics are very helpful, and we always ask to see some, but an exact duplication can get costly.  Let your florist know that you are aiming for a similar look-and-feel if cost is important.  In terms of specific flowers, hydrangeas have a high per-stem cost, but they are rather economical because of their large size.  A single hydrangea bloom in a small vase adds a lot of impact.  Spray roses and alstroemerias are also high on my list for lower budget weddings— basically, any flower with multiple blooms on a single stalk is going to give you more bang for your buck in an arrangement.”

Bootah Jardin

Bootah Jardin What sets you apart from others in the same field?
“Our website is fairly unique for a small floral business, as we offer the option to order your bulk flowers and rentals directly through our site (although just a note that more flower types and colours are available than what is shown on our site, so you can always inquire into something not listed).  We know how much brides and grooms value transparent pricing, so whenever possible, we list prices for items on our website.  And I would say our dedication to helping couples save money by promoting DIY is fairly unusual.”

What do you enjoy most about your job?
“The ability to create something beautiful is hugely rewarding.  Even going to the flower market, and being surrounded by all that colour and beauty, does something positive to you.  And at its very heart, a wedding is about two people in love who want to make a promise to each other.  To be a part of that process is a lovely thing.”

Bootah Jardin

What are your favourite flowers to work with and why?
“I talk about my love of alstroemerias on my blog quite a bit, and I really do have a soft spot for them.  For a bloom that’s so modestly priced, they’re incredibly pretty, and do they ever last!  I’m also a big fan of stock, which is a tall fluffy flower comprised of little scented florets.  Stock comes in an assortment of pretty pastel shades, and is incredibly versatile in wedding work.  And lastly, while it’s not very original to admit it, I will always love roses for their classic beauty.  Ordering a new rose variety gets me more excited than a person should probably admit.”

Bootah Jardin

Bootah Jardin What embellishments do you have available for use in your bouquets?
“Bejeweled bouquets are still on-trend, and we can source a wide variety of embellishments to glam-up a bridal bouquet.  We encourage accessorizing to our DIY brides, too— the mall is a great place to find cheap costume jewelry, and we can show you how to add it to your bouquet for that added wow factor.”

How do you stay competitive when it comes to pricing?
“As a home-based business, we strive to keep our overhead as low as possible.  We also put a lot of effort into researching budget ideas that will appeal to our brides and still be on-trend.”

Bootah Jardin - photo by Jelger + Tanja Photography Describe a real life situation when you had to deal with a low budget bride. How did you make her dream bouquet come true?
“Our decision to blend our full-services with our DIY division was pretty much born out of helping our low-budget clients.  While our full-service prices are competitive, the ability to save even more by going the DIY route entices a lot of couples.  However, not all feel confident to make everything themselves.  We began offering a mix of services, where we make and deliver the items the couple would rather a professional handle, and they do the rest.  It’s a great compromise, and it gives our clients much needed peace of mind.”

If you had to make a bridal bouquet for $50, what flowers would it include?
“If the bride wanted a mixed bouquet, it would include hydrangeas, spray roses and alstroemerias, wrapped in in a gorgeous satin ribbon, and I would add some bling to the handle.  All for $50, and nobody would know how little you paid.”

Bootah Jardin - photo by Jelger + Tanja Photography

Bootah Jardin - photo by Jelger + Tanja Photography Where do you draw inspiration from?
“As a general source, Pinterest is as helpful to florists as it is to brides.  In addition, there are also a few florists whose work I adore and follow.  For anyone interested in flowers, the Seattle-based Flirty Fleurs blog is an invaluable vault of information and inspiration.”

If you had one piece of advice for a bride and groom, what would it be?
“Lots of couples are on a budget, so definitely don’t feel shy about sharing that information.  The more concerned a couple is about cost, the more important it is to trust your florist and let them use their industry knowledge and experience to get you the best value for your dollar.  If you like the work you see on their portfolio or website, chances are very good you will love what they produce for you.”

Bootah Jardin

To contact Robin, visit her website.

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All photos were provided by Robin Loizil, courtesy Jelger + Tanja Photography where mentioned. Hover over photos to find out.

Vendor prices are subject to change. All prices quoted are accurate to the date published.

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Comments

  • April 26th, 2014 at 3:41 pm
    Tanja says:

    Robin is awesome! She’s super friendly and helpful. I definitely recommend her! :) 18434

     
  • April 26th, 2014 at 6:57 pm
    Robin says:

    Aw, you’re too kind, Tanja- too kind! One could certainly say the same thing about you and Jelger :)

    Thanks for profiling us, Jeannine. This is quite the blog you have here!

     

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