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Vancity Vendor:
I’ll Know It When I See It

May 24th, 2013 by Jeannine

Vancity Vendor: I'll Know It When I See It

I’ll Know It When I See It is the brainchild of two design school friends, Cassie Leung and Christine Chee, who realized they not only shared a cheeky sense of humour, but they both had a desire to create cards that were “pretty and witty.” When Christine became engaged, they found many invitations on the market that seemed impersonal and generic. This prompted them to use their talents to create not your typical stationery for Christine’s wedding and also for their many happy couples and clients.

Cassie Leung and Christine Chee

I’ll Know It When I See It specializes in custom and ready to go, print-it-yourself wedding stationery and monogram design. For the Ready To Go, Print-It-Yourself Wedding Invitations, clients get to choose from 10 pre-set designs and for $75 or $90 (with printable backing) they will receive a pdf file with the design customized to your colours and text so you can print as many as you want on your own cardstock. They also have matching Save the Dates, inserts, RSVP cards, programs, menus, place cards and table numbers available for purchase for DIY purposes. Turnaround for completed PDF’s is about 1 to 3 weeks (assuming everything is approved in a timely manner).

I'll Know It When I See It

If you want something truly out of the box, Cassie and Christine are happy to work with your custom order, which includes invitations to maps, to seating charts, thank you cards, and more. They source out paper supplies and embellishments locally if possible, depending on the needs of the clients. Custom work can take anywhere from 2 weeks to 6 months, Cassie and Christine will work with each client’s timeframe and ensure that everything will be completed in an efficient manner. To see more of their work or be on the look out for promotions, visit their website, be a fan on Facebook or follow them on Twitter.

I'll Know It When I See It

A Few Words With Caseie and Christine…

How did you come up with your company name?
“Our company name is definitely atypical but it’s a phrase that everyone has uttered at one point. Designers often dread hearing this from their clients but for us, it truly embodies the spirit of our work. Our job is to ask the right questions to figure out what the vision is inside your head. When you see our work we want you to say, Yes! That’s exactly what I was looking for, I just didn’t know how to articulate it!

I'll Know It When I See It

What do you have to offer for brides with lower budgets?
“For brides with lower budgets we highly recommend our ready to go, print-it-yourself wedding stationery. Everything can be done online – from browsing, customizing, and purchasing. Brides will get high quality design at DIY prices. We don’t have a starting price for custom design, printing and assembling. We assess the needs of each bride and build out a price based on what they’re looking for. We often hesitate to give generic pricing as many factors going into determining the final cost. Format, quantity, paper stock, design and embellishments all contribute to the price and as you can imagine there are many variations for each element.”

I'll Know It When I See It

What sets you apart from others in the same field?
“For our custom work, we offer truly personal service. The entire process is extremely collaborative and many of our clients often say it’s their most favourite experience out of all their vendors. We spend a great deal of time working with each client to ensure they get exactly what they’re looking for in wedding stationery. We don’t just design invitations – we build relationships and love to check in with our brides later on to hear about the wedding day and how things went. We also do a lot of education. For most brides, planning any aspect of a wedding is new and it can be incredibly daunting. When it comes to wedding stationery, it often looks deceptively simple but in reality is fraught with technical intricacies. We walk our clients through it all to help manage expectations and understand why some things are the way they are.”

I'll Know It When I See It

How would you describe your design style?
“Our design style is modern, fun and unique. On occasion we have done traditional, romantic designs but we always strive for a modern interpretation. We enjoy exploring typographic design, bold colours, patterns and other less than traditional elements. Robots, anyone?”

I'll Know It When I See It

I'll Know It When I See It What do you enjoy most about your job?
“We love when our clients love our work. It is so satisfying when couples are excited and happy with the stationery. We feel strongly that wedding stationery is just as important as other design elements for the big day, like décor, and we want to help the couple craft a cohesive look. When couples share with us the feedback they get from their guests about our work, when they share with us photos from their day, and when they send us their testimonials, it really makes it all worthwhile.”

What was the most creative invitation you designed?
“By far, the most creative invitation designed was for Kelly and Simon. With family spanning across the globe (literally) they opted to have their wedding in Hawaii with receptions following in New Zealand and Canada. This meant the wedding invitations that had to do triple duty. While some guests were invited to all three events, most were only invited to the event in their nearest country. We came up with a set of stacking cards, inspired by the Eames house of cards.

I'll Know It When I See It

We designed 12 cards that bundled together depending on the reception location. Guests of the Hawaii reception received all the cards while those attending the New Zealand or Canada party received only six. With bride and groom from different continents, their circle of friends and family were mostly mutually exclusive. We felt the invites were the perfect way for all the guests to learn more about the couple and that’s exactly what we filled the 12 cards with. Along with the requisite event and venue information each card highlighted cultural differences, facts about their hometowns and divulged personal quirks. All together it made for an exceptionally personal invitation.”

I'll Know It When I See It

If you had one piece of advice for a bride and groom, what would it be?
“When it comes to wedding stationery – 9 times out of 10, you get what you pay for. It may look simple and easy but there’s a lot involved. Do you research but trust the experts. It will likely bring you a better end result in less time and with less stress.”

I'll Know It When I See It

To contact Cassie & Christine, visit their website.
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Vendor prices are subject to change. All prices quoted are accurate to the date published.

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  • May 24th, 2013 at 11:34 am
    Whitney Lane says:

    These are great! Such a talented duo

  • May 24th, 2013 at 2:30 pm
    Cassie & Christine says:

    Thank you Jeannie for sharing our work!


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